Data to Dollars: Let Your Numbers Tell The Story
The best type of exercise?
The one you actually do!
The best type of marketing metric?
The one you actually action!
Look At The NUMBERS
LTV, CAC, MER, CPM, WTF (😜), CTR - we spend a lot of time talking about different numbers, what they mean and which one is the best.
In my opinion, all numbers are true, all numbers matter and all numbers can help us.
But it’s what you do next often gets overlooked:
Form INSIGHTS
"Turn the number into a story"
Your LTV took a nosedive?
Your super hot upsells may have cooled off…
CTR is on the up?
Those new Creatives might be doing their job...
Take ACTION
“We’re not in university. We’re in business: Speed matters”
Your story doesn’t need to be 100% true. It just needs to be true enough that we can move forward to keep growing the business.
No need to call a two hour board meeting and nitpick over coffee…
Try different upsells. Double down on those creatives: Take action
NUMBERS: What happened?
INSIGHTS: Why did it happen?
ACTIONS: What are we going to do with this?
Your thoughts?
