Google Ads Audit Service at DigiWeDo: Comprehensive Analysis for Optimal Performance

At DigiWeDo, we offer a meticulous Google Ads Audit service, designed to provide a comprehensive review of your advertising efforts on Google, setting the stage for enhanced performance and better return on investment. Whether as a first step in our engagement or as a standalone service, our Google Ads Audit pinpoints areas for improvement and provides actionable insights. Here’s what our thorough 62-point checklist audit encompasses, and why each element is crucial

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Account and Campaign Basics

  • Budget and Spending Review: We assess whether the account's spending aligns with the budget to ensure efficient use of resources without over or under-spending.

  • Campaign Evaluation: We check for the presence of essential campaign types like search and Performance Max (Pmax) campaigns, ensuring that you’re utilizing all available tools for maximum reach.

  • Compliance and Verification: Ensuring that all company information, including data protection contacts, are up to date and that payment methods and account verifications are in place for uninterrupted service.

  • Campaign Activation: We review whether all campaigns are active and compliant with Google’s terms to avoid any disruptions in ad delivery.

Creative and Targeting

  • Keyword and Search Term Optimisation: Through detailed audits, we identify irrelevant and high-converting keywords, adding negative keywords to streamline targeting and enhance ad relevance.

  • Ad Content and Testing: Our audit reviews the effectiveness of current ad content, including the use of A/B testing for headlines and descriptions, and assesses the need for more varied ad creatives.

  • Product Titles and Descriptions in Pmax/Shopping: We evaluate if product titles and descriptions are fully optimized to meet Google’s best practices, using all available characters wisely and including essential information to improve visibility and click-through rates.

Budget and Bidding Strategies

  • Bid Adjustments and Scheduling: Analysis of audience performance for bid adjustments, optimization for different devices, and evaluation of ad schedules to align ad display with peak conversion times.

  • Goal Setting and Bidding Strategies: We assess whether current campaign goals and automated bidding strategies are set optimally to meet your business objectives, including readiness for advanced bidding strategies like Target ROAS or CPA.

Channel Insights and Performance

  • Auction Insights and Competitiveness: Understanding how your ads perform against competitors and whether your campaigns are capturing the desired market share.

  • Product and Ad Group Performance: Regular reviews of product performance and ad group theming are conducted to ensure relevance and high quality scores, crucial for maintaining competitive ad placements.

Landing Page and User Experience

  • Landing Page Optimisation: We scrutinize landing pages for clear pricing, return policies, mobile optimization, and load speed, as these factors critically influence conversion rates.

  • Enhanced User Experience Features: Including sizing guides and credibility markers on landing pages to help improve user trust and conversion likelihood.

Retargeting and Exclusions

  • Retargeting Strategies: Evaluating the presence of retargeting campaigns and the effectiveness of audience exclusions to ensure ads are reaching the most relevant and responsive audiences.

Audience and Reporting

  • Audience Settings and Signals: We check if location settings are optimised for your target audience and if audience signals in Pmax campaigns are effectively utilised.

  • Conversion Tracking and Attribution: Ensuring that all conversion actions are correctly set up and that attribution models like Data-Driven attribution are in use for accurate performance assessment.

  • Budget Pacing and Reporting: Monitoring budget pacing and the quality of detailed reports used to inform ongoing optimisation decisions.

Our Google Ads Audit service is essential for identifying not just problems but also opportunities within your Google Ads account. Whether it's to refine existing strategies or to lay the groundwork for new initiatives, our audit provides the insights you need to make informed decisions. Plus, if you choose to implement the findings with our help, we’re equipped to guide you every step of the way, transforming insights into action for measurable success.