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Should I bid on my own Brand name in Google Search?
Should I bid on my own Brand name in Google Search? Why are we here?Where are we from?Should I bid on my own Brand name in Google Search?The Big 3 Questions in life.Let’s st....
How do I measure Brand Awareness?
How do I measure Brand Awareness? 3 Options: From Beginner to Pro Teaser: you can have your first report ready in < 1 hour 👊It all starts with Awareness.Whether you’re looking to grow revenue in the EOFY sale, you’ve launched a new product....
Data to Dollars: Let Your Numbers Tell The Story
The best type of exercise?The one you actually do!The best type of marketing metric?The one you actually action!Look At The NUMBERSLTV, CAC, MER, CPM, WTF (😜), CTR - we spend a lot of time talking about different numbers, what they mean and which on....
Just Do It! Experiment for Incrementality
We all know a head-in-the-clouds bookworm who obsesses over accumulating all the comprehensive information pertaining to a matter but never takes action; and we all know a boots-on-the-ground doer.In your experience, from these two sorts of people, who do you see being more successful?....
Lessons About Digital Marketing From Renovating a 1960s Property
Since moving into a 60-year-old beachfront house that’s much in need of love, I’ve found myself elbow deep in home renovations. While tinkering with light fittings and praying over plumbing repairs, I noticed some interesting synchronicities between home renovations and digital market....